Design and architecture firm Gensler has been selected to design a master plan for the Hollywood Walk of Fame, the latest step forward in a proposed $4-million makeover of one of Los Angeles' biggest tourist draws.
The master plan, initiated one year ago by Hollywood Councilmember Mitch O'Farrell, is intended to build a "more pleasant, cohesive, and enjoyable experience," along the 1.3 mile corridor. Gensler is expected to recommend approximately $3.8 million in targeted infrastructure improvements for the Walk of Fame.
“The Hollywood Walk of Fame is a National Historic Landmark, and my 'HEART of Hollywood' initiative will give this community the attention it deserves,” said O'Farrell in a statement.
Established in 1958 , the Hollywood Walk of Fame spans between La Brea Avenue in the west and Gower Street in the east. It is jointly managed by the City of Los Angeles and the Hollywood Chamber of Commerce, which produces induction ceremonies for new honorees.
“The Hollywood Chamber of Commerce is thrilled to collaborate with the HEART of Hollywood initiative to preserve the Walk of Fame and make strategic improvements that will benefit generations to come,” noted Rana Ghadban, President & CEO of the Hollywood Chamber of Commerce.
The master plan will be managed by the City of Los Angeles Bureau of Engineering. Community meetings are planned to provide opportunities for stakeholder input on the project.
One voice has already made their opinion clear. Alissa Walker, Urbanism Editor for Curbed, has called for the Walk of Fame to be closed to automobile traffic, in similar fashion to Santa Monica's Third Street Promenade.