A new initial study published by the City of Los Angeles reveals new details for Artisan Hollywood, a proposed mixed-use project just south of the Walk of Fame.
The proposed development, announced by Artisan Realty Advisors in September 2019, calls for the construction of a 25-story high-rise building at the southwest corner of Selma and Ivar Avenues. The project, which is slated to replace shopping center and parking lot, would include 270 studio, one-, two-, and three-bedroom apartments above 6,790 square feet of retail space and 320 parking stalls (located on two above-grade levels and four below-grade levels).
Requested entitlements for the project - which is called Artisan Hollywood - include Transit Oriented Communities incentives to permit greater floor area than would be allowed by the property's base zoning. Artisan Realty Advisors would set aside 27 apartments as deed-restricted affordable housing in exchange for the incentives.
Gensler is designing the tower, which would stand approximately 286 feet in height and feature an exterior of brick, metal and glass. Architectural plans show a series of on-site amenities, including a fitness center, a podium-level amenity deck, a business center, and a rooftop lounge.
According to the initial study, construction of Artisan Hollywood is expected to occur over an approximately 26-month period concluding in 2025.
Artisan Realty, which acquired the 71,000-square-foot project site in 2018 for $61 million, is expected to retain a series of neighboring 1920s retail buildings which are leased by Urban Outfitters and Umami Burger.
The company's investment follows a series of new hotels from Relevant Group, which are now taking shape on surrounding properties along Selma and Wilcox Avenues.
Other projects in development nearby include a 64-room hotel now rising at 1525 Cahuenga Boulevard and a proposed 14-story office building at Sunset Boulevard and Wilcox Avenue.
- 23-Story Residential Tower Planned at Selma & Ivar (Urbanize LA)